Four ways into the work: a diagnostic session, a 90-day rebuild, a table of twelve, and a sprint for co-founders. Each one is a real commitment of time, attention, and money. We talk before any of it starts.
Founder coaching usually picks a lane. Business coaches work the strategy and the KPIs and ignore that you sleep five hours. Therapists work on you but have never sat in your chair. Leadership programs hand you models from books. The problem: a company cannot run better than the founder running it, and founders do not break in one place. Work, body, mind, and relationships run as one system, and a leak in one drains the other three. That is why the fix you already tried did not last. So every engagement starts with the Whole Human Diagnostic: a scored baseline across all four systems, retaken at day 90. It shows which system is actually leaking, usually not the one you think, that one gets rebuilt first, and the score tells both sides whether the work is working.
Everything begins with a conversation. Write to ps@petersorgenfrei.com and tell me where you are. From there we pick the right starting point together, and the deeper work follows from what it finds.
I don't publish prices. Each engagement is a serious investment and a real commitment of your time and attention, and we talk it through openly before anything starts, so you decide with the full picture in front of you.
One session. 90 minutes, one to one.
The front door. You walk in stuck, you walk out with a scored diagnostic across work, body, mind, and relationships, and a written 30-day plan. Not homework: Peter writes the plan.
Included: pre-session intake and diagnostic assessment, one 90-minute session, the Whole Human Diagnostic scored across all four systems, a 30-day action plan written for you, and one follow-up check-in call. If 30 days is not enough, the Reset below picks up from exactly here.
Guarantee: leave the session without knowing exactly what is draining you and what to do about it for the next 30 days, and it is a full refund.
Read more about the Baseline or write to ps@petersorgenfrei.com.
90 days, one to one. Six deep sessions, every other week.
The core offer, for founder CEOs of scaling companies who still hit their numbers but run on empty. The Baseline finds the leak. The Reset rebuilds the house: work, body, mind, and the people you love, starting with the system draining the rest.
Included: six deep coaching sessions, every other week, 90 minutes each. Unlimited async support by voice or text between sessions. The Whole Human Diagnostic at the start and again at day 90 to prove movement. A reset plan written by Peter for your life specifically, not a template. The Calendar Reset, run live on your actual calendar inside a session. Written summaries after every session.
Guarantee: attend the six sessions, do the work between them, retake the Diagnostic at day 90. If the score has not moved, coaching continues free until it does.
Seats are limited by design: six live sessions per founder plus async access through the full 90 days sets a hard ceiling on how many founders Peter works with at once. When seats fill, the next start date moves.
Read more about the Reset or write to ps@petersorgenfrei.com.
By application. Twelve founder CEOs of companies between 20 and 200 people, six sessions over three months.
The Reset in a group. The same six-session, three-month arc, run for a fixed table of twelve founders instead of one. Founders who want depth and privacy take the Reset. Founders who want the work alongside peers take the Table.
Included: six 90-minute group sessions over three months, a rotating peer pair between sessions, a private channel for the twelve, and a resource library of frameworks and recordings, kept for good.
Apply here or write to ps@petersorgenfrei.com.
Six weeks. Three structured sessions, both founders together.
For co-founding teams that still respect each other but are quietly stalling the company over unresolved friction. The Sprint ends in a decision: recommit, redesign, or part cleanly.
Included: individual intake with each founder, three structured sessions (map the current state, have the hard conversation, build the agreement), a shared alignment document delivered after the sprint, and one follow-up check-in 30 days out.
Guarantee: a signed agreement or a clean separation plan in hand, or the final instalment is waived.
Read more about the Sprint or write to ps@petersorgenfrei.com.
The Whole Human Leader: How to Lead Without Losing Yourself is Peter's first book, published by Wiley, August 2026. Written for leaders who are succeeding by every measure and quietly wondering if this is all there is: six companies, the 2020 burnout, and the full Whole Human method for rebuilding work, body, mind, and relationships as one system instead of fixing one corner while the rest keeps draining. Details at the book page.
Who does Peter Sorgenfrei coach? Founder CEOs of scaling companies, plus corporate leaders. Not early-stage founders, not general self-help readers. If the company is not yet hitting its numbers, this is not the right fit yet.
What makes this different from business coaching or therapy? Both work a single lane. Peter's method treats work, body, mind, and relationships as one system, finds the one actually leaking (usually not the one you would point to), and rebuilds that first. Progress is measured with a scored diagnostic, retaken at day 90, so nobody has to guess whether it worked.
Where do I start?Write to ps@petersorgenfrei.com. We start with a conversation and pick the right starting point together.
What does it cost? The investment depends on the format, and it is discussed openly in the first conversation. This is serious work with a real commitment attached, and you will know the full picture before you decide anything.
Does Peter work with clients outside Denmark? Yes. Sessions run online; current clients span 13 countries.
Is there a guarantee? Yes. Baseline: know your leak and your next 30 days, or full refund. Reset: the diagnostic score moves by day 90, or coaching continues free until it does. Co-Founder Sprint: a signed agreement or a clean separation plan, or the final instalment is waived.
What are Peter's credentials? Six companies built over 15 years, a complete burnout in 2020, and the rebuild since. 67 active clients across 13 countries. The method comes from lived experience and client results, not certifications.
How do I get in touch? Write to ps@petersorgenfrei.com.
I'd love to hear from you. Tell me where you are, or book time straight into my calendar. If we speak, it's a working session, not a pitch. You'll answer three short questions when you book, so we start from something real.
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