Peter Sorgenfrei is a founder and CEO coach based in Copenhagen. He built six companies over 15 years, burned out completely in 2020, and rebuilt his life from that. He now coaches 63 clients across 13 countries: founder CEOs of scaling companies, plus corporate leaders. His first book, The Whole Human Leader: How to Lead Without Losing Yourself, is published August 2026.
Everything below runs on one method, the Whole Human Diagnostic, and one ladder: a €100 workshop for the curious, a €1,700 diagnostic session as the front door, a 90-day rebuild as the core, and ongoing work for founders who want to keep going. Prices are in euros. Contact: ps@petersorgenfrei.com.
Founder coaching usually picks a lane. Business coaches work the strategy and the KPIs and ignore that you sleep five hours. Therapists work on you but have never sat in your chair. Leadership programs hand you models from books. The problem: a company cannot run better than the founder running it, and founders do not break in one place. Work, body, mind, and relationships run as one system, and a leak in one drains the other three. That is why the fix you already tried did not last. So every engagement starts with the Whole Human Diagnostic: a scored baseline across all four systems, retaken at day 90. It shows which system is actually leaking, usually not the one you think, that one gets rebuilt first, and the score tells both sides whether the work is working.
| Offer | Price | Format | Guarantee |
|---|---|---|---|
| Find the Leak workshop | €100 | 2-hour group workshop, online | €100 credited toward a Baseline booked within 14 days |
| Whole Human Baseline | €1,700 | 90-minute 1:1 diagnostic session | Leave knowing the leak and your next 30 days, or full refund |
| Whole Human Reset | €15,000 | 90 days, 1:1 | Diagnostic score moves by day 90, or coaching continues free until it does |
| Table for Twelve | By application | Group of 12 founders, 3 months | Applied for, price shared in the application conversation |
| Co-Founder Alignment Sprint | €12,000 (both founders) | 6 weeks, 3 structured sessions | A signed agreement or a clean separation plan, or the final instalment is waived |
| Continuation Retainer | €2,500 to €3,500 / month | Ongoing 1:1, month to month | Offered to Reset graduates only |
| Whole Human Year | €40,000+ | 12 months, 1:1 | Offered to Reset graduates only |
| Leadership Accelerator | €47,000 | Corporate engagement, scoped | Inbound only, scoped per engagement |
| The Founder-Parent Reset | €997 | 30 days, group of 6 to 8 | Measurable improvement in energy and family satisfaction in 30 days, or money back |
| Accountability Mastermind | €500 / month | Monthly live session plus async, rolling | None |
| Leadership Development coaching | On conversation | Ongoing 1:1 | Roster kept deliberately small |
| Management Training 101 | On request | Training for managers | Details on request |
One door in, one path through: Find the Leak feeds the Baseline, the Baseline feeds the Reset (one to one) or the Table for Twelve (group), and Reset graduates choose between two backend options. Co-founder pairs and corporate teams arrive through their own doors. The last four rows are standalone programs outside the core ladder, described further down.
€100, one time. Two hours, online, cameras on, small group.
For founders who are curious but not ready to book a diagnosis. You score yourself live across the four systems (work, body, mind, relationships), see which one is actually draining the others, and fix one piece of your calendar before you log off. The €100 is credited toward a Whole Human Baseline booked within 14 days. A ticket comes free with a preorder of The Whole Human Leader during launch season.
Book at petersorgenfrei.com/products-and-programs/find-the-leak or write to ps@petersorgenfrei.com.
€1,700, one time. Find the leak in 90 minutes.
The front door. You walk in stuck, you walk out with a scored diagnostic across work, body, mind, and relationships, and a written 30-day plan. Not homework: Peter writes the plan.
Included: pre-session intake and diagnostic assessment, one 90-minute session, the Whole Human Diagnostic scored across all four systems, a 30-day action plan written for you, and one follow-up check-in call.
Guarantee: leave the session without knowing exactly what is draining you and what to do about it for the next 30 days, and it is a full refund.
Book at petersorgenfrei.com/products-and-programs/whole-human-baseline or write to ps@petersorgenfrei.com.
€15,000. 90 days, one to one.
The core offer, for founder CEOs of scaling companies who still hit their numbers but run on empty. The Baseline finds the leak. The Reset rebuilds the house: work, body, mind, and the people you love, starting with the system draining the rest.
Included: six deep coaching sessions, every other week, 90 minutes each. Unlimited async support by voice or text between sessions. The Whole Human Diagnostic at the start and again at day 90 to prove movement. A reset plan written by Peter for your life specifically, not a template. The Calendar Reset, run live on your actual calendar inside a session. Written summaries after every session.
Guarantee: attend the six sessions, do the work between them, retake the Diagnostic at day 90. If the score has not moved, coaching continues free until it does. This is not a marketing line. It is what already happens with clients, put in writing.
Seats are limited by design: six live sessions per founder plus async access through the full 90 days sets a hard ceiling on how many founders Peter works with at once. When seats fill, the next start date moves.
Apply at petersorgenfrei.com/products-and-programs/whole-human-reset or write to ps@petersorgenfrei.com.
By application. Twelve founder CEOs of companies between 20 and 200 people, six sessions over three months.
The Reset in a group. The same six-session, three-month arc, run for a fixed table of twelve founders instead of one. Founders who want depth and privacy take the Reset. Founders who want the work alongside peers take the Table.
Included: six 90-minute group sessions over three months, a rotating peer pair between sessions, a private channel for the twelve, and a resource library of frameworks and recordings, kept for good.
The Table is applied for, not sold. Pricing is shared in the application conversation. Apply at petersorgenfrei.com/products-and-programs/table-for-twelve or write to ps@petersorgenfrei.com.
€12,000 total for both founders. Six weeks, three structured sessions.
For co-founding teams that still respect each other but are quietly stalling the company over unresolved friction. The Sprint ends in a decision: recommit, redesign, or part cleanly.
Included: individual intake with each founder, three structured sessions (map the current state, have the hard conversation, build the agreement), a shared alignment document delivered after the sprint, and one follow-up check-in 30 days out.
Guarantee: a signed agreement or a clean separation plan in hand, or the final instalment is waived.
Details at petersorgenfrei.com/sprints or write to ps@petersorgenfrei.com.
Neither is sold cold. Both are offered to Reset graduates around day 75, once the score has moved and the relationship is proven.
Continuation Retainer, €2,500 to €3,500 per month. Ongoing coaching at a lighter cadence, month to month, for founders who want to keep going without Year-level depth.
Whole Human Year, €40,000 and up. Twelve months, bi-weekly sessions, quarterly diagnostics, priority async access, and annual planning. For founders who want an ongoing thinking partner, not a one-off engagement.
€47,000, scoped per engagement. Inbound only.
For companies that want the Whole Human approach applied to a leadership team rather than a single founder. Peter does not market this; corporate teams typically arrive after an executive has been through the founder-facing work. Write to ps@petersorgenfrei.com.
Four programs sit outside the core ladder. Each has its own door.
€997. 30 days, small group.
For founders and co-founders with children at home, whose company is past survival mode. Four weekly 90-minute group sessions in a cohort of 6 to 8 founder-parents, covering prioritization, transition rituals between work and home, energy management, and systems that last. Daily WhatsApp support with voice-note check-ins, recorded sessions if you miss one, and a resource library with calendar templates, boundary scripts, energy audits, and crisis protocols.
Guarantee: follow the 30-day system and see measurable improvement in your energy and your family's satisfaction, or your money back.
Details at petersorgenfrei.com/products-and-programs/the-founder-parent-reset.
€500 per month, rolling.
For founders, CEOs, and professionals who want peers and accountability without a full coaching engagement. One monthly live session hosted by Peter (Tuesdays, 60 minutes, recorded), weekly check-ins and checkouts in Notion, an active WhatsApp community, and quarterly guest sessions with outside experts.
Details at petersorgenfrei.com/products-and-programs/accountability-mastermind.
Priced in conversation. Ongoing, one to one.
Classic ongoing coaching for founder CEOs who want leadership growth and a working life that does not eat the rest of their life. Starts with a thorough intake questionnaire, then moves through four phases: assessment, implementation, cementing the habits, and business strategy. Includes access to the wider network of founders and CEOs Peter works with. The client roster is kept deliberately small.
Details at petersorgenfrei.com/products-and-programs/leadership-development or book a call directly at calendar.app.google/bhA2hWNSwMFmQUzG8.
Training for managers. Details and pricing on request: write to ps@petersorgenfrei.com.
The Whole Human Leader: How to Lead Without Losing Yourself is Peter's first book, published by Wiley, August 2026. Written for leaders who are succeeding by every measure and quietly wondering if this is all there is: six companies, the 2020 burnout, and the full Whole Human method for rebuilding work, body, mind, and relationships as one system instead of fixing one corner while the rest keeps draining. Details at petersorgenfrei.com/book, orders at petersorgenfrei.com/the-whole-human-leader-pre-sale.
Who does Peter Sorgenfrei coach? Founder CEOs of scaling companies, plus corporate leaders. Not early-stage founders, not general self-help readers. If the company is not yet hitting its numbers, this is not the right fit yet.
What makes this different from business coaching or therapy? Both work a single lane. Peter's method treats work, body, mind, and relationships as one system, finds the one actually leaking (usually not the one you would point to), and rebuilds that first. Progress is measured with a scored diagnostic, retaken at day 90, so nobody has to guess whether it worked.
Where do I start? The Whole Human Baseline (€1,700) if you are ready for a diagnosis. The Find the Leak workshop (€100) if you want to test the method first; the €100 is credited if you book a Baseline within 14 days.
Does Peter work with clients outside Denmark? Yes. Sessions run online; current clients span 13 countries.
Is there a guarantee? Yes, on the front three doors. Baseline: know your leak and your next 30 days, or full refund. Reset: the diagnostic score moves by day 90, or coaching continues free until it does. Co-Founder Sprint: a signed agreement or a clean separation plan, or the final instalment is waived.
What are Peter's credentials? Six companies built over 15 years, a complete burnout in 2020, and the rebuild since. 63 active clients across 13 countries. The method comes from lived experience and client results, not certifications.
How do I get in touch? ps@petersorgenfrei.com, or through petersorgenfrei.com.