Media
Want me on your podcast? This page has what you need: a short bio you can read on air, photos, topics that make good episodes, and clips of how I sound. Booking is one email: ps@petersorgenfrei.com.
The short intro, ready to read aloud
Peter Sorgenfrei is a founder and CEO coach based in Copenhagen. He built six companies over 15 years, collapsed with burnout in February 2020, and rebuilt from there. Today he coaches founders, CEOs, and corporate leaders across 13 countries. His first book, The Whole Human Leader, is published by Wiley, August 2026.
The longer version
Peter was the youngest manager in Toyota's history, moved to UBS at 30, and ran a New York consulting firm from 2005 to 2011 with United Airlines and American Express among its clients. Then he built six companies over 15 years across three continents, the last one Europe's largest operator of autonomous vehicles, with 70 people across five countries.
2019 was the year he stopped listening to his body: two planes a week, millions raised, no brakes. In February 2020 the body stopped for him. Six weeks lying down, twelve weeks out of commission, and a board that let him go while he was still in bed. He rebuilt from there.
The coaching practice started in 2020 with roughly 40 cold LinkedIn messages. About 30 people replied, and seven became clients over the following year. Today the count is 67 clients across 13 countries, with leaders from Microsoft, Coca-Cola, Shell, Heineken, Capital One, Nestlé, and Hyundai alongside founder-CEOs of scaling companies. His first book, The Whole Human Leader: How to Lead Without Losing Yourself, is published by Wiley, August 2026.
Photos you can use
Click any photo for the full-size file. Free to use for episode art and show notes.
Topics that make good episodes
- You built six companies, then in February 2020 you couldn't get out of bed for six weeks. What happened?
- How do you scale a company without paying for it with your health, your family, or yourself?
- What do founder-CEOs actually struggle with when the door closes? Patterns from coaching 67 leaders across 13 countries.
- Co-founder conflict: the fights that quietly stall companies, and the conversation that ends them.
- The Whole Human Leader: why there are no productivity hacks in the book, on purpose.
How I sound
Six conversations where I was the guest, across six different shows.
Booking
Email ps@petersorgenfrei.com with your show's name, your audience, and the angle you have in mind. I answer myself, usually within a couple of days. No forms, no agents.
If your listeners need a next step after the episode, send them to petersorgenfrei.com/quiz. Free, twelve questions, no login.