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For founders and CEOs · And the person they come home to

The company is doing well. Home is not.

Coaching for the relationship your company is quietly spending.

Nobody is fighting. Nobody is leaving. Dinner has become admin, and your partner has stopped asking how your day was. I work with founders on this every week, alone or with both of you on the call.

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Peter Sorgenfrei with his partner under a ceiling of pink balloons

I have been on both sides of this. Divorces, burnout, and the rebuild that followed.

Does this sound familiar

It is not broken. It is on maintenance mode.

The founders who come to me for this almost never say the word relationship on the first call. They say they are tired. They say they are short with people. Then, ten minutes in, they mention that their partner takes the kids to her parents most Sundays now. Without him. Said as a logistics update.

  • You come home, but you do not arrive. Your body is at the table. The rest of you is still in the meeting.
  • Every conversation is logistics. School pickup, the builder, who is travelling next week. You cannot remember the last one that was not.
  • Your partner has stopped being angry. They have gone quiet. That is worse.
  • The phone comes to bed. You call it habit. It is closer to hiding.
  • You solve at home the way you solve at work: fast, on 80 percent of the information, with a fix. Your partner did not ask for a fix.
  • You have said "sorry, it has been a crazy few months" so many times it has stopped meaning anything. It has been three years.
  • The hugs went first. Then the long kisses. Then the sex. You are both pretending that is normal at this stage.

If three of those landed, you are not a bad partner. You are running a company with an operating system that works at the office and fails at the front door.

Why a founder needs a different kind of help here

Couples therapists do not know what your Tuesday looks like.

Some of my clients tried couples therapy before we met. Good therapists, real effort. The same feedback every time: the therapist did not understand what it is to carry a company, a board, sixty salaries, and a raise that keeps moving.

I do. I built six companies over fifteen years. I know the version of you that walks in the door at seven with two hundred decisions already made, no bandwidth left for one more, and a partner who has been waiting all day to be seen. I know it because I was him.

So this is not therapy, and I will not pretend it is. It is coaching for the whole human, and the relationship is one of the four systems I score in every engagement: work, body, mind, relationships. A leak in one drains the other three. In my practice, the leak is at home far more often than it is at the office, and the founder almost always walked in thinking it was a business problem.

Two ways in

Alone, or both of you.

Door one

You, on your own

Weekly sessions with the founder only. Your partner does not need to join, or even know it is on the agenda yet.

We start with you, because the one thing you can change is you. Sleep, phone, the hour you get home, the way you listen. Then we script the actual conversations: what to say, when, and what not to say after eight in the evening.

Most of the founders I work with on this start here. Some stay here. It is enough more often than you would think.

Door two

Both of you

Each of you gets your own weekly session with me. After four to six weeks, we add a joint session, and we keep adding them.

What you tell me alone stays with me. I do not carry ammunition between rooms. In the joint sessions we take one real incident from the week, slow it down, and turn it into an agreement you can both keep.

I do not have a preferred result. I have a preferred process. Sometimes the outcome is a marriage that works again. Sometimes it is a clear, kind decision that it does not. Both count.

Not sure which door? Start with the first. If your partner wants in later, the second door is already open.

What it looks like

Real moments from real engagements.

Names and details changed. The patterns are exact.

The table setting

Ten minutes before guests arrived, a founder walked into the kitchen and critiqued how his wife had laid the table. To him, feedback. To her, eighteen years of "he cares more about getting it right than treating me right."

In the joint session we slowed it down. It was never about the table. They agreed on one rule: if he wants input, he gives it by Thursday noon. Not in the last ten minutes. That rule has held.

The phone in the garden office

A co-founder told me the phone at night was "just habit." I told him it looked more like hiding. Ninety percent of what he did on it after dinner could wait until morning, and both of us knew it.

The agreement: he stops at six, and the devices sleep in the garden office. Not a detox. A door between the company and the couch.

What is going on in that head

A CEO sat across from his partner at dinner and heard: "What is going on in that head?" He was at work. He had been at work all through the starter.

His homework was not a date night. It was to be where his hands are. Pour the water. Chop the onion. Answer the question that was asked. It sounds small because it is small. It is also the whole thing.

Listen, advise, or do

A people leader told his wife about a hard week and got a list of solutions back from himself before she had finished. Classic founder reflex: default to action.

The one line that changed his home, and mine before it: "Do you need me to listen, offer advice, or do something?" Then wait for the answer. Most of the time it is the first one.

How we work

Here is what happens.

Before

The intake

A written questionnaire that asks about home, not only work. Then a ninety-minute session where we score all four systems and find the leak.

Weekly

The sessions

One fixed hour a week, on video, with homework that is a change in behaviour, not a worksheet. WhatsApp between sessions when the moment is live.

From week six

The joint sessions

If both of you are in, we add a joint session. One incident, slowed down, turned into an agreement. Then a small assignment that is meant to be fun.

Three months

The check

We score the four systems again. The number tells us whether it moved. Most people continue on a lighter retainer. Some take the plan and run.

I am not a regular therapist. I will be in your week, on WhatsApp, reminding you what you promised on Tuesday. Some people find that a relief. Some find it annoying. Both are fine, as long as it works.

Is this for you

Two straight lists.

This isn't for you if

  • You want me to fix your partner. I work on the person in front of me. If that is you, we work on you.
  • There is abuse, addiction, or a clinical condition in the picture. I will say so on the first call and refer you to someone who does that work.
  • You have already decided to leave and want a witness. A divorce lawyer is cheaper and better at that.
  • You want to keep the phone in the bedroom and the calendar as it is, and change the outcome anyway.

But if you

  • Run something real, with a partner who has carried the weight of it and none of the upside.
  • Have tried couples therapy, or a promise to be home by six, and it helped for a while and then did not.
  • Can give one fixed hour a week for three months, camera on, calendar closed.
  • Are willing to hear that the constant in every argument at home is you, and do something with that.
QuickFacts

The short version.

Format
Weekly one-hour video sessions, remote. Individual, or individual for each partner plus joint sessions from week six.
Length
Three months minimum. Most continue on a lighter monthly retainer afterwards.
Between sessions
WhatsApp, any time. This is where a lot of the work happens.
Investment
Real, and settled openly before we start. Many founders run it through the company as executive coaching, because that is what it is. Get in touch and we will talk it through.
Who runs it
Me, personally. Not a coach on my team, not a template.
What it is
Executive coaching that takes your home life as seriously as your board does your numbers.
What it isn't
Not therapy, not mediation, not a course. I have a supervising psychologist and I refer out anything clinical.
Confidentiality
What each of you tells me alone stays with me. In joint sessions, everything is on the table, by design.
Who it's for
Founders and CEOs of companies from 20 to 400 people, and the partners who live with them
Who it's not for
See "This isn't for you if," above
Who's behind this

I have sat at your dinner table.

I'm Peter Sorgenfrei. I built six companies over fifteen years. In 2019 I stopped listening to my body while going through a divorce, and in February 2020 it stopped for me. Six weeks in bed. The board let me go while I was still down.

My ex-wife carried more of my absence than my son did, and I carry that. It is the reason this page exists. Since 2020 I have coached 67 founders, CEOs, and corporate leaders across 13 countries, and a large share of that work turned out to be about what was happening at home, whatever the first call was about. My book, The Whole Human Leader, is published by Wiley. The next one is about this.

I cannot change you. You cannot change me. But we can each change ourselves.

That line ended an argument in my own kitchen this year. It is the whole method, in one sentence.

How to start

Book a conversation.

Step 1. Book thirty minutes in my calendar. The form asks why we are meeting: tell me where you are, in your own words, and whether you are thinking of door one or door two. I read every one myself.

Step 2. We speak. Not a pitch, a working conversation. I will ask early whether things are good at home, because that is usually where it is. If I can help, you will have a proposal within a day. If I can't, I will tell you who can.

If you are the partner reading this, not the founder: you are welcome to book too, or write to ps@petersorgenfrei.com. It happens more often than you would think.

Book a conversation

One fixed hour a week. Three months. Both of you, or just you.

Contact

Get in touch

I'd love to hear from you. Tell me where you are, or book time straight into my calendar. If we speak, it's a working session, not a pitch. You'll answer three short questions when you book, so we start from something real.

Book a working sessionBooking me for a podcast?
Mail
ps@petersorgenfrei.com
Phone
+45 9360 0309
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Sorgenfrei ApS · Copenhagen, Denmark

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