The Founder-Parent Reset

30 days to reclaim your time and energy.

Without choosing between your company and your kids.

Tired of feeling like you're failing at both?

You built a company to create freedom and security for your family. Instead, you're snapping at your 6-year-old because they interrupted your "important" call — and then watching them snap at their little sister the same way.

You're reading bedtime stories, but your mind is racing through tomorrow's board deck. Your child asks what happened to the main character, and you realize you have no idea. You weren't even there. You check Slack during family dinner. Again. Your spouse's disappointed look burns into you, but you can't stop.

The worst part? Your kids are watching and learning — that work always comes first, that being present is optional, that love means being physically there but mentally somewhere else. When your 8-year-old asks "Why do you always have to work?" and you snap back… when you catch yourself using your "investor voice" on your 4-year-old who just wanted to show you their drawing… when your kids stop trying to get your attention because they know you're not listening.

This isn't the parent you wanted to be. This isn't the example you wanted to set. You know something has to change.

What if there was another way?

What if some of the most successful founders I coach are also the most present parents? What if the skills that make you a great founder — strategic thinking, clear communication, long-term vision — are precisely what your kids need from you? What if you could excel at both, without burning out, without guilt, and without sacrificing what matters most?

Hi, I'm Peter Sorgenfrei

I've built six companies and nearly destroyed myself in the process. In 2019, I had a complete breakdown — stress-induced, health-destroying, relationship-damaging. I was so focused on "succeeding" that I forgot what success meant.

Now I help founder-CEOs build sustainable businesses while maintaining their humanity. Because here's what I learned the hard way: your company needs you to be sustainable, your family needs you to be present, and you deserve both.

Introducing

The Founder-Parent Reset

A 30-day intensive program designed specifically for founders who are also parents. This isn't about "work-life balance" — it's about work-life integration: achieving role clarity, managing energy effectively, and being fully present wherever you are.

What you'll get

4 weekly group coaching sessions

90 minutes each, with a small cohort of founder-parents:

  • Week 1 — Ruthless prioritization: eliminate what's draining you without moving either needle.
  • Week 2 — The transition ritual: get grounded and fully present, and mentally switch between founder-mode and parent-mode.
  • Week 3 — Energy management: center yourself throughout the day, and align your peak energy with your highest-stakes decisions.
  • Week 4 — The sustainable system: build your ongoing rhythm that honors both roles.
Daily implementation support

A WhatsApp group for real-time support and accountability, quick voice-note check-ins to track progress, and problem-solving with other founder-parents facing the same challenges.

Complete resource library

Family calendar templates built for startup chaos, scripts for communicating boundaries to your team and family, energy-audit worksheets, and "emergency protocols" for when startup fires threaten family time.

Community of founder-parents

Connect with 6–8 other founders navigating the same challenges. Share strategies, wins, and honest struggles — and build relationships that extend well beyond the 30 days.

The transformation you'll experience

Week 1 — Clarity

Stop the overwhelm. Know precisely what deserves your energy and what doesn't.

Week 2 — Presence

A 5-minute transition ritual to shift from scattered founder to fully present parent — engaged whether you're in a board meeting or building with LEGO.

Week 3 — Energy

Simple meditation and breathing practices to stay centered. Feel energized instead of drained, calm instead of frantic.

Week 4 — Integration

A sustainable system that grows with your company and your family.

But wait… won't this hurt my company?

Here's what founder-parents in my program discover:

  • Better decisions. When you're not exhausted, you think more clearly.
  • Stronger team. When you model boundaries, your team respects them too.
  • Increased focus. Protected family time makes work time more productive.
  • Long-term thinking. You decide on a 10-year vision, not next-quarter panic.

Your company doesn't need a martyr. It needs a leader who can sustain excellence over the long term.

This is perfect for you if

  • You're a founder or co-founder with children at home.
  • Your company has at least some traction (not pure survival mode).
  • You're tired of feeling guilty about both work and parenting.
  • You want to model healthy leadership for your kids.
  • You're ready to implement systems, not just talk about problems.
  • You believe a great company and great parenting aren't mutually exclusive.

This is not for you if

  • You think 80-hour weeks make you a better founder.
  • You're not willing to set and enforce boundaries.
  • You want quick fixes without doing the implementation work.
  • You're in pure startup survival mode (pre-product-market fit).
  • You think your family should always come second to your company.

What other founder-parents say

"I went from feeling like I was failing at everything to being fully present in both roles. My 6-year-old stopped asking why I'm always on my phone, and my team respects me more for having clear boundaries."— Sarah M., B2B SaaS Founder
"The transition ritual alone was worth the entire program. I can now switch from an investor call to family dinner without bringing the stress with me."— Marcus L., Fintech Co-Founder
"My wife said I'm finally 'here' when I'm home. And my business partner noticed I'm making better decisions because I'm not exhausted all the time."— Jennifer K., E-commerce Founder
The investment

€997 complete 30-day program

That's less than what you spend on coffee and stress-eating in a month. Less than one therapy session for each family member you're currently neglecting. Less than the cost of the mistakes you make when you're running on empty.

What's the cost of continuing as you are — to your health, your marriage, your relationship with your kids, and your company's long-term success?

Two guarantees

Implementation guarantee

Follow the system for 30 days. Do the exercises. Show up to the calls. If you don't see measurable improvement in both your energy levels and family satisfaction, I'll work with you until you do.

The "my kids notice" guarantee

If your children don't notice a positive difference in your presence and availability within 30 days, we'll refund your money. No questions asked.

Frequently asked questions

I barely have time now. How can I add more to my schedule?

This program gives you back more time than it takes to complete. We're eliminating time-wasters and energy drains, not adding busywork.

What if I can't attend all the group calls?

All calls are recorded. Plus, the WhatsApp group and resources keep you connected even if you miss a live session.

Will this work if my spouse or partner isn't supportive?

We include one session where partners can join to align expectations. Most resistance comes from a fear that you'll become less successful — when they see you becoming more present AND more effective, that fear disappears.

What if my startup is going through a crisis during the 30 days?

Startup crises are precisely when you need these skills most. The program includes "emergency protocols" for maintaining family connection during high-stress periods.

I'm not committed to changing everything.

You're not changing everything — you're optimizing how you show up to what you're already doing. Small shifts, significant impact.

Ready to stop choosing between your company and your kids?

Limited to 8 founder-parents to ensure personalized attention and a genuine community. Every day you delay is another day of feeling torn between the two things that matter most. Your future self — and your kids — will thank you.

Applications are reviewed within 24 hours. Not sure? Book a 15-minute call — no sales pressure, just an honest conversation between one founder-parent and another.

Peter Sorgenfrei has coached 50+ founder-CEOs to build sustainable businesses without sacrificing their humanity. He's built six companies himself and learned the hard way that success without well-being isn't true success.