Home

The Founder-Parent Reset

Thirty days to get your evenings back.

For founders with kids at home who are tired of being half there for both.

You are at the table. You are not there.

You built the company so your family would have freedom and security. What they have is a parent who snaps at a six-year-old for interrupting a call, then watches that six-year-old snap at her little brother the same way.

You read the bedtime story with the board deck running in your head. Your child asks what happened to the fox and you have no idea. You check Slack at dinner. Again. Your partner sees it and says nothing, which is worse than saying something.

The kids are learning from this. That work comes first. That being present is optional. That love means a body in the chair and a mind somewhere else. At some point they stop trying to get your attention, because they have worked out you are not listening.

This is not the parent you planned to be. You know that. The question is what you do about it in the next thirty days, not the next five years.

The founders I coach who are good parents are not working less.

They have done three things. They know exactly which hours belong to the company and which do not, and their team knows it too. They have a way of switching off the founder between the front door and the kitchen. And they have stopped treating energy as infinite. The same things that make you good at running a company, clear priorities, honest communication, thinking past this quarter, are what your kids need from you. You already have the skills. You have been spending them all in one place.

I'm Peter Sorgenfrei. I got this wrong first.

Six companies over fifteen years. My son Theo was born in 2012, in the middle of it. In 2019 I stopped listening to my body, and in February 2020 it stopped for me: six weeks in bed, the board letting me go while I was still down. My ex-wife carried more of my absence than Theo did, and I carry that.

Since then I have coached 67 founders, CEOs, and corporate leaders across 13 countries. A lot of that work turns out to be about the hours between six and nine in the evening, whatever the first call was about. The Reset is the version of that work built for founders with children.

The program

The Founder-Parent Reset

Thirty days, in a small group of founder-parents. Not work-life balance, which is a spreadsheet nobody keeps. Clear roles, energy that lasts the day, and being fully present wherever you are standing.

What the thirty days contain

Four weekly group sessions

Ninety minutes each, with six to eight other founder-parents:

  • Week 1, priorities: cut what drains you without moving either needle, and free the hours that were never yours to give away.
  • Week 2, the transition: a five-minute ritual for the walk from the car to the front door, so the founder stays outside.
  • Week 3, energy: match your best hours to your hardest decisions, and stop arriving home on empty.
  • Week 4, the system: a weekly rhythm that holds both roles and survives a bad quarter.
Support between sessions

A WhatsApp group for the cohort. Short voice-note check-ins. Someone to message on Thursday night when the plan met your actual week.

The tools

Family calendar templates built for startup chaos, scripts for telling your team and your family where the lines are, an energy audit, and a protocol for the weeks when a company fire threatens family time.

The other founders

Six to eight people in the same position. Not a network. A small group where "I missed the school play again" gets a useful answer, and the group tends to outlast the thirty days.

What changes, week by week

Week 1, clarity

You know what deserves your energy and what has been stealing it.

Week 2, presence

You walk in the door and arrive. Board meeting or Lego floor, you are in one place.

Week 3, energy

Simple breathing and grounding practices. Calm instead of frantic at seven in the evening.

Week 4, the rhythm

A weekly system that grows with the company and the kids.

Will this hurt the company?

Every founder asks. What the ones who did it report:

  • Better decisions. A rested brain thinks in years, not in the next email.
  • A stronger team. When you hold a boundary, your leaders learn they are allowed to hold one too.
  • Sharper hours. Protected family time makes the work hours count for more.
  • Less panic. You stop running the company from Sunday-night dread.

Your company does not need a martyr. It needs someone who can still do this in ten years.

This is for you if

  • You are a founder or co-founder with children at home.
  • The company has traction. You are past pure survival.
  • You are tired of feeling guilty in both directions.
  • You want your kids to see what a sane leader looks like.
  • You will change your calendar, not only talk about it.

This is not for you if

  • You believe eighty-hour weeks are the job.
  • You are not willing to set a boundary and hold it when it is tested.
  • You want a hack instead of four weeks of work.
  • You are pre-product-market fit and every week is a fire.
  • The family always comes second and you are at peace with that.
The investment

Real, and settled openly before you commit. We talk it through on the first call.

Weigh it against what the current version costs: a partner who has stopped asking, kids who have stopped trying, and a company run by someone on fumes.

Two guarantees

The work guarantee

Attend the four sessions and do the work between them. If your energy and your evenings have not measurably changed by day thirty, I keep working with you until they have.

The "my kids noticed" guarantee

If your children do not notice a difference in how present you are within thirty days, you get your money back. One email, no case to make.

Questions founders ask first

I barely have time now. How do I add this?

Week one is about removing things from your week, not adding them. Almost everyone has more hours, not fewer, before the second session.

What if I miss a group call?

Calls are recorded. The WhatsApp group and the tools carry you through the week you miss.

What if my partner is not on board?

One session is open to partners, so they hear the plan from me and not only from you. Most resistance is fear that you will become less successful. It fades when they see you home at six and still hitting the numbers. If the relationship itself is what needs the work, that is a different program: relationship coaching for founders, alone or with both of you.

What if the company hits a crisis during the thirty days?

Then you will be glad you started. The crisis protocol is built for exactly that week: what to protect at home when everything at work is on fire.

I do not want to change everything.

You will not. You keep the company and the family. You change the handful of hours where you were failing both, and how you walk between them.

Ready to stop choosing between the company and your kids?

Eight seats per cohort, so I can pay attention to each of you. We start with a thirty-minute conversation, one founder-parent to another. If it fits, you will have a proposal within a day.

Not a pitch. A working conversation about where you are, and whether this is the right place for it.

Peter Sorgenfrei coaches founders, CEOs, and corporate leaders on leading without losing themselves. Six companies built, one burnout, 67 clients across 13 countries, and a book, The Whole Human Leader, published by Wiley.

Contact

Get in touch

I'd love to hear from you. Tell me where you are, or book time straight into my calendar. If we speak, it's a working session, not a pitch. You'll answer three short questions when you book, so we start from something real.

Book a working sessionBooking me for a podcast?
Mail
ps@petersorgenfrei.com
Phone
+45 9360 0309
Newsletter
Get the weekly letter

Join 100,000+ leaders who read my work every week.

Social
LinkedIn · Instagram

Sorgenfrei ApS · Copenhagen, Denmark

✕

Booking me for a podcast?

Tell me about your show and I'll come back to you myself. Bio, photos, and clips are on the Media page.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.