You work with someone who has done it, broken, and rebuilt. I coach founder-CEOs of companies between 20 and 400 people to grow the business without losing their health, their family, or themselves. Direct, structured 1-on-1 work — advising over 40 CEOs and their teams per year across 13 countries.
Author of The Whole Human Leader: How to Lead Without Losing Yourself — Wiley, August 2026.
About the bookI'm an executive coach advising over 40 CEOs and their teams per year across 13 countries, including Denmark, the UAE, the UK, the US, Lebanon, and Germany.
Before coaching, I founded and led six companies across three continents. In February 2020, running Europe's largest operator of autonomous vehicles, I burned out completely — and had to rebuild.
My client roster includes Microsoft, Coca-Cola, Shell, Heineken, Capital One, Nestlé, Hyundai, and numerous fast-scaling startups and VC-backed firms.
I specialize in the human side of leadership: helping people step into high-stakes roles without losing themselves.
The advisor I couldn't find when I needed one — not a board member, investor, co-founder, or partner at home. That is what I am for you.
I'm an executive coach advising over 40 CEOs and their teams per year across 13 countries, including Denmark, the UAE, the UK, the US, Lebanon, and Germany.
Before coaching, I founded and led six companies across three continents. In February 2020, running Europe's largest operator of autonomous vehicles, I burned out completely — and had to rebuild.
My client roster includes Microsoft, Coca-Cola, Shell, Heineken, Capital One, Nestlé, Hyundai, and numerous fast-scaling startups and VC-backed firms.
I specialize in the human side of leadership: helping people step into high-stakes roles without losing themselves.
The advisor I couldn't find when I needed one — not a board member, investor, co-founder, or partner at home. That is what I am for you.
I'm an executive coach advising over 40 CEOs and their teams per year across 13 countries, including Denmark, the UAE, the UK, the US, Lebanon, and Germany.
Before coaching, I founded and led six companies across three continents. In February 2020, running Europe's largest operator of autonomous vehicles, I burned out completely — and had to rebuild.
My client roster includes Microsoft, Coca-Cola, Shell, Heineken, Capital One, Nestlé, Hyundai, and numerous fast-scaling startups and VC-backed firms.
I specialize in the human side of leadership: helping people step into high-stakes roles without losing themselves.
The advisor I couldn't find when I needed one — not a board member, investor, co-founder, or partner at home. That is what I am for you.
Whether it is to talk about personal or professional stuff, tactical or strategic issues, when you need it and when you think you might not need it. I am there for you.
Helping you lead a happier, healthier, and more productive life as you build your company. Help you manage the ups and downs. Addressing the stuff that is happening inside of you, and between you and others.
I will not provide you with the answers, but rather help you trust the answers within.
Whether it is to talk about personal or professional stuff, tactical or strategic issues, when you need it and when you think you might not need it. I am there for you.
Helping you lead a happier, healthier, and more productive life as you build your company. Help you manage the ups and downs. Addressing the stuff that is happening inside of you, and between you and others.
I will not provide you with the answers, but rather help you trust the answers within.
We meet, write and talk with each other as much as needed.
My approach is rigorous. It’s serious, feels intense, and works. You have to commit, deciding whether this is a development path you want to take.
I will give you homework (behavior change) and tasks (things to read, things to listen to). And I practice radical transparency and constructive candor.
We meet, write and talk with each other as much as needed.
My approach is rigorous. It’s serious, feels intense, and works. You have to commit, deciding whether this is a development path you want to take.
I will give you homework (behavior change) and tasks (things to read, things to listen to). And I practice radical transparency and constructive candor.
These are excerpts from clients' own words. Names are shared as first name and initial to protect confidentiality — the full testimonials, all eighteen of them, are on the testimonials page.
“In a very short time, I was able to turn around my startup from a deep negative EBITDA to breakeven and a bright future. At a personal level, I feel great and full of energy and motivation.”
“When you are knee deep in the mud in the trenches, having someone who has no vested interest in your company, who has been in those same trenches themselves, and who can help you see the path ahead, is incredibly valuable.”
“Peter worked with me during a high-pressure period in my startup (3rd year, series B approaching, COVID still raging), and I immediately felt recognition of my situation and what I was going through – no doubt due to Peter’s background.”
“The outcomes from our sessions were tangible — I established new habits that significantly improved my work-life balance. Thanks to Peter, I now enjoy greater productivity and a more fulfilling personal life.”
Founder-CEOs usually weigh three options: a peer group, a traditional executive coach, or 1-on-1 work with someone who has run companies themselves. Here is the honest comparison.
| 1-on-1 with Peter | Peer groups & masterminds | Traditional executive coaching | |
|---|---|---|---|
| Who you work with | A coach who has founded and led six companies as CEO, burned out, and rebuilt | Other founders at a similar stage | A trained coach, often without founder or CEO experience |
| Format | Structured 1-on-1 with homework, tasks, and radical candor | Group sessions with shared airtime | 1-on-1 sessions on a fixed cadence |
| Focus | The whole human — the business, your health, your family, and you | Mostly business tactics and benchmarks | Leadership behavior; scope varies by coach |
| Pricing | Public — every offer and price is listed on the services page | Membership fees, often quoted on application | Usually quoted after a discovery call |
| Best for | Founder-CEOs of 20–400-person companies, three or more years in | Early-stage founders who want community | Executives inside larger organizations |
All three can be the right choice — it depends on your stage and what you need.
See exactly what each engagement includes on the services pageFounder-CEOs and executives of companies roughly 20 to 400 people, usually three or more years in. You are past the garage stage, the company is working, and the job has started to cost you something — sleep, health, relationships, or the joy of building.
Structured 1-on-1 work. We meet, write, and talk as much as needed. The approach is rigorous: you get homework (behavior change) and tasks (things to read and listen to), delivered with radical transparency and constructive candor. You have to commit — it is intense, and it works.
Every offer, program, price, and guarantee is listed publicly on the services and pricing page — from focused workshops to ongoing 1-on-1 coaching. No hidden pricing, no discovery-call theater.
See services and pricingClients describe clearer decisions, healthier working rhythms, stronger co-founder and board relationships, and companies turned around — in one case from deep negative EBITDA to breakeven.
Read client testimonialsPeter is based in Denmark and works with leaders across 13 countries, including the UAE, the UK, the US, Lebanon, and Germany. Sessions run remotely, with in-person options depending on the engagement.
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