I built six companies. In February 2020, while running Europe's largest autonomous vehicle operator, I burned out so completely I couldn't get out of bed for twelve weeks. That experience, not a certification, is what I coach from.
Today I work with 63 founders, CEOs and corporate leaders across 13 countries. They come to me when the company is scaling faster than they are.
You're running something real. A scaling company, a leadership team, a P&L that matters. From the outside it looks like it's working. Inside, you're carrying more than you can say out loud to your board, your team, or your partner.
That gap is where I work.
I coach scaling founders, CEOs and corporate leaders. I don't coach early-stage founders still hunting for product-market fit, and I don't do general life coaching. If that's you, I'm the wrong coach, and I'll tell you so on the first call.
One-on-one, on Zoom or in person in Copenhagen. Sessions run 90 minutes, typically every other week.
I've been called a clarity engine. Sessions are direct. You bring the real thing, the one you've been turning over at 2am, and we take it apart together. No worksheets for the sake of worksheets. No models I haven't tested on myself or with real clients first.
Lived experience over theory: six companies, one burnout, one rebuild. When we talk about firing your co-founder or losing your grip on the calendar, I've been in that chair. Specificity over generality: we work on the actual conversation you're avoiding, the actual hire, the actual Tuesday. And the whole human, not just the operator: your sleep, your marriage, your body. The company gets whatever is left of you, so we work on all of it. That's the subject of my book, The Whole Human Leader (Wiley, August 2026).
Most clients start small and step up. Every step has a real price and a real guarantee, published on my services page.
Find the Leak · €100 · A two-hour working session to locate where your energy is actually going. The €100 is credited toward a Baseline booked within 14 days. Details →
Whole Human Baseline · €1,700 · A 90-minute diagnostic. You leave knowing your leak and your 30-day plan, or you get a full refund. Details →
Whole Human Reset · €15,000 · The core 90-day engagement. Six 90-minute sessions, every other week. If your diagnostic score doesn't move, the coaching continues free until it does. Details →
After the Reset · Graduates can continue on a monthly retainer (€2,500 to €3,500) or step into the Whole Human Year. I keep the roster small on purpose.
"In a very short time, I was able to turn around my startup from a deep negative EBITDA to breakeven and a bright future." Ruben L., Co-founder & CEO
"I established new habits that significantly improved my work-life balance. Thanks to Peter, I now enjoy greater productivity and a more fulfilling personal life." Helene T., CEO
"He will guide you through your own thoughts and challenges in a compassionate and humorously no-nonsense way." Charlie L., Founder & CEO
More on the testimonials page.
Peter Sorgenfrei. Copenhagen. Before coaching: DaimlerChrysler, Toyota (youngest manager in company history at the time), Wall Street at UBS, a consulting firm I founded in 2005 and sold in 2011, and Holo, Europe's largest autonomous vehicle operator, which I built from employee number one to 70 people across five countries. Burned out completely in February 2020. Wrote The Whole Human Leader about what happened next.
The lowest-risk first step is Find the Leak: two hours, €100, credited toward the next step if you continue. If you'd rather talk first, write me at ps@petersorgenfrei.com. I stopped doing free discovery calls; if we speak, it's a working session, not a pitch.
Start with Find the Leak (€100)Not sure whether you need coaching or a pause? Take the free burnout risk self-check first.