The next level isn’t a strategy. It’s a breakup.

The next level isn’t a strategy.
It’s a breakup.

You’re not stuck because of your market.

You’re stuck because of who or what you’re afraid to leave behind.

The co-founder who stopped growing.
The hire who’s been loyal but wrong.
The version of you that said yes to everything.

Growth doesn’t just require planning.

It requires loss.

I’ve coached founders through this exact moment.

The strategy was solid. But the team wasn’t aligned.
Or the founder was still playing a role they’d outgrown.

If you want to scale, ask:

- Who am I protecting that I’ve outgrown?
- What’s the hard decision I already know is right?
- What would happen if I chose momentum over comfort?

Sometimes the next level doesn’t come with a new playbook.

It comes with a goodbye.

What are you leaving behind?

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