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February 13, 2026

The highest risk and highest reward activity in your business

It’s an old maxim, but one worth repeating: “Hire slowly, fire quickly.”

Finding the right people for your team might be the most critical activity you undertake as a leader.

A great employee is like rocket fuel for your business, and a bad one can be an albatross around your neck which can potentially drag everyone down.

In this video I discuss the process I’ve developed over the course of hiring more than 200 people over my career.

There’s no iron-clad guarantee for hiring great people, but if you follow the steps I detail in the video, you’ll increase your chances significantly.

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Sorgenfrei ApS · Copenhagen, Denmark

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