Peter Sorgenfrei logo
Home
February 13, 2026

The highest risk and highest reward activity in your business

By · Founder and CEO coach · 70 founders and CEOs coached across 15 countries

It’s an old maxim, but one worth repeating: “Hire slowly, fire quickly.”

Finding the right people for your team might be the most critical activity you undertake as a leader.

A great employee is like rocket fuel for your business, and a bad one can be an albatross around your neck which can potentially drag everyone down.

In this video I discuss the process I’ve developed over the course of hiring more than 200 people over my career.

There’s no iron-clad guarantee for hiring great people, but if you follow the steps I detail in the video, you’ll increase your chances significantly.

New for December: The December Homecoming. Ten weeks, one to one, for 3 founders who want to go into the new year rested and home for dinner. Applications close Friday 27 November.

The December Homecoming
About the author

Peter Sorgenfrei built 6 companies over 15 years. In February 2020 he burned out completely, and he rebuilt from there. Since then he has coached 70 founders and CEOs across 15 countries. His book, The Whole Human Leader, is published by Wiley.

Work with Peter
Contact

Get in touch

I'd love to hear from you. Tell me where you are, or book time straight into my calendar. If we speak, it's a working session, not a pitch. You'll answer three short questions when you book, so we start from something real.

Book a working sessionBooking me for a podcast?
Mail
ps@petersorgenfrei.com
Phone
+45 9360 0309
Newsletter
Get the weekly letter

Join 100,000+ leaders who read my work every week.

Social
LinkedIn · Instagram

Sorgenfrei ApS · Copenhagen, Denmark

✕

Booking me for a podcast?

Tell me about your show and I'll come back to you myself. Bio, photos, and clips are on the Media page.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.