How Much Does a Founder Coach Cost?

Founder coaching in 2026 typically runs from a few hundred euros a month for group formats to 3,000 to 10,000 or more per month for experienced 1-on-1 coaches, and most coaches only quote after a discovery call. I do it differently: every price I charge is public. My ladder runs from a 100 euro workshop to a 40,000+ euro year of 1-on-1 work.

Why is coaching pricing usually hidden?

Because opaque pricing lets coaches quote what they think you can pay. I find that backwards. You are deciding whether to trust someone with the hardest parts of running your company and your life. That decision should start with clear information, not a sales call.

What does working with me cost, exactly?

The full ladder is on my services and pricing page, but in short: the Find the Leak workshop is 100 euros, two hours, small group, and the 100 is credited if you book further work within 14 days. The Whole Human Baseline, a 90-minute 1-on-1 diagnostic, is 1,700 euros. The Whole Human Reset, the core 90-day rebuild, is 15,000 euros. Ongoing work runs 2,500 to 3,500 euros per month, and a full Whole Human Year starts at 40,000 euros. Group and specialty programs sit between 500 and 997 euros.

How do you know if a coach is worth it?

Ask three questions. Has this person operated at your level, or only studied it? Do they work on the whole system, your business and your health and your relationships, or only the business? And can they show you results in their clients' own words? My answers: six companies built across three continents, the Whole Human Framework, and eighteen testimonials you can read yourself.

Start small if you want to test the method: the workshop costs less than a dinner out. The full picture of how I work is in The Whole Human Leader (Wiley, 2026).