How do you build the culture of your company?

Foosball tables. Massage chairs. Beer on tap. Unlimited vacation days.

These are just some of the perks that many companies offer to their employees.

Why? Because they think perks = culture. If employees find work to be “fun,” there will be a great company culture.

If only it were that simple. Culture can’t be bought, it needs to be built.

In this video I discuss the most important elements of a culture where people feel valued, motivated and committed.

Here’s a hint: it doesn’t include getting a Ms. Pac-Man machine.

Thanks for watching and I wish everyone a happy and successful New Year!