Leadership Development

One-on-one coaching for founder-CEOs.

Lead your company — and your life — with clarity, calm, and sustainable energy. Built on the Whole Human Approach.

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If we just met, a bit about my background

In 2020, I got sick from working. It was a stress-induced condition — my body couldn't move, and I didn't know where I was. It was like being in a cage without bars. I was sidelined for 12 weeks until my board fired me. In hindsight, it was a blessing in disguise.

In 15 years I had built six companies, raised millions of dollars, and hired hundreds of people. I'd grown a two-person garage startup to lead hundreds of people across multiple continents. All that time, I'd been missing someone to talk to — someone who wasn't my board, investor, spouse, or friend. A fellow founder who understood the unique pressure of leading a Series A startup, and who could help me find and dissolve the root causes of my stress.

While recovering, I adopted better habits: ocean plunges, daily meditation, long walks in the woods, better nutrition. I began to heal — gaining calm, clarity, and direction. I wanted to know if more founding CEOs had the same problems and desires, so I wrote to 40 CEOs and founders worldwide who didn't know me. "That sounds amazing — how much is it, and how can we get started?" And that began their journey toward a more balanced, fulfilling life.

Since then, I've coached over 65 CEOs and founders — some with six people on their team, others with 800+. My clients became calmer, clearer, and happier. Marriages saved. Relationships rekindled. Bankruptcies avoided. Mergers and acquisitions made. The value, joy, and unlocked performance were limitless. It became the foundation of the Whole Human Approach.

But enough about me — how's it all going right now?

Are you feeling overwhelmed and struggling to keep up with the demands of your role? Maybe you've been sacrificing your personal life for your business? Whatever it is, I'm here to help you make that shift.

Here's what we'll do together

Phase 1 — Deep dive into who you are and where you're at

This isn't just about your business — it's about your entire life. I'll send you a thorough intake questionnaire that goes well beyond the surface: your upbringing, relationships, company management, and habits. It's all relevant, and it gets us to the heart of what needs to change.

Within 48 hours, you'll start to feel better — because we're doing something about it.

Phase 2 — Implement simple yet powerful changes

We'll make small adjustments that lead to significant results — tweaks to your daily routine, how you manage email and calendar, or reprioritizing your life so family comes first. You'll feel the difference quickly, gaining control and empowerment over your life.

Three weeks in, you'll recognize your old self.

Phase 3 — Cement changes for lasting transformation

This is where the fundamental transformation happens. We'll make sure the new habits and strategies become permanent parts of your life — and I'll be with you every step to keep you on track.

This continues through the remainder of our engagement and beyond.

Phase 4 — Focus on your business

With your personal life in better balance and your leadership sharpened, it's time to tackle strategic challenges — which markets to enter, optimizing your sales strategy, finding the best talent, or whatever is most pressing for you.

What you can expect

Clarity and focus

We'll cut through the noise and get you crystal clear on your priorities. Imagine reducing your working hours by 20% while maintaining or increasing productivity. When you know what matters, everything else falls into place.

Enhanced leadership

You'll manage your team and life more effectively — decision-making, time management, and leading with confidence. Expect improvements in team performance and your ability to lead through fundraising, high growth, and hard moments.

Better relationships

Whether at home or in the boardroom, relationships are everything. We'll work on how you connect with others, so you can keep strong, healthy relationships across every area of your life.

What clients experience

"Peter's coaching helped me gain clarity in my thoughts and priorities, establishing new habits that significantly improved my work-life balance."— Helene de Troostemberg, CEO
"Peter helps people break and enhance their routine, focus on what is truly important, and support those around them in more meaningful ways."— Charlie Lass, CEO
"Under Peter's guidance, I discovered the joy in my work again and established a sustainable rhythm to my days."— Tudor Georgescu, CEO

What sets me apart: the Whole Human Approach

This isn't just about our sessions together. My proprietary Whole Human Approach is a comprehensive framework covering your personal life, professional strategy, and everything in between. Unlike typical coaching that focuses only on business or leadership tactics, my approach makes sure every aspect of your life is considered and improved — leading to a more balanced, fulfilling life.

Holistic focus

I don't just address business challenges — I look at your entire life, including personal habits and relationships, so you thrive in all areas.

Customized support

Every coaching journey is tailored to you. No one-size-fits-all — each action plan, resource, and piece of advice is built around your unique needs.

Community and connections

You're tapping into a network of founders and CEOs who've been where you are — valuable connections, support, and insights that last long after our coaching ends.

Over the years I've helped save marriages, turn around businesses, and guide leaders through the most challenging transitions of their careers. This could be your success story, too. Now it's your turn to experience the transformation — let's start this journey together.

Investment and next steps

Let's be real — this isn't a $59/month course. This is an investment in your future and well-being. The pricing reflects the value and depth of the work we'll do together, designed to deliver lasting results.

I keep my client roster deliberately small and take on only a handful of engagements at a time, so availability is limited. If you're considering working together, reach out and we'll see if there's a fit.

Ready to make a change?

Message me and we'll schedule a call. I'm looking forward to working together.

ps@petersorgenfrei.com · +45 9360 0309

All my best,
Peter