There is a saying that I subscribe to: It is not about the size of the dog in the fight, but about the size of the fight in the dog.
To be clear: I do not subscribe to dogfighting.
But what the saying says, is that even with less resources, less prominence, less ‘advantage’ you and your business can succeed.
You have to use what you have, rather than worry about what they others have.
And then get to work 😊
