One of the fastest ways to erode company culture? Say one thing, and do another.
It sounds small. But it creates massive confusion.
You announce a new direction… Then prioritize something else.
You say transparency matters… But withhold information when it’s inconvenient.
You say “we’re in this together”… Then make decisions solo.
And the team starts wondering:
“Who’s steering the ship?” “What should I actually believe?” “Do our values apply to everyone, or just some of us?”
That uncertainty is toxic.
Because culture isn’t what you write in a Notion doc. It’s what people see, feel, and experience, every single day.
If you want to build trust and alignment, start here:
Do what you say you’re going to do. And do it in a way that’s respectful and caring for your team.
Culture is built in the micro-moments. In the decisions that no one announces, but everyone notices.
Ask yourself: 👉 Where might my actions be misaligned with my words?
