When starting a business, time is spend on the wrong things

Such as:

-designing a logo

-building a website

-talking about strategy

-perfecting a pitch (alone)

-thinking about who might buy

‍

Instead do this:

-email or call a potential customer

-talk, don't pitch, about what they might need

-make a sale and deliver

-repeat

‍

After a few of these you do not need a logo, website, strategy, pitch, etc.

All will happen organically and more importantly, your business actually IS a business and not just a dream 🙂