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January 5, 2026

What a let-down!

By · Founder and CEO coach · 70 founders and CEOs coached across 15 countries

Letting people down is one of the worst feelings any of us can have.

When we make a promise to others and don’t live up to it, it’s deflating to our morale and can be hugely detrimental to others.

But yet it happens… because pobody’s nerfect. (shout out to my fans of The Good Place!)

In the video below, I tell the story of one of my clients who recently let down members of their team by not coming through on something - and how I counseled them for this incident and the future.

You can watch it here and I’d love to know what you think.

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About the author

Peter Sorgenfrei built 6 companies over 15 years. In February 2020 he burned out completely, and he rebuilt from there. Since then he has coached 70 founders and CEOs across 15 countries. His book, The Whole Human Leader, is published by Wiley.

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