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January 22, 2026

Understanding your mental stages

By · Founder and CEO coach · 70 founders and CEOs coached across 15 countries

“Success or failure in business is caused more by mental attitude than by mental capacity.” - Walter Dill Scott

Being a founder or CEO is an emotional roller coaster, and one that has dips and twists you can’t see coming.

I was recently asked about how the mental state of a company leader changes during the various times in a company’s evolution.

This video talks about the phases many businesses go through and the corresponding emotions that accompany them.

I hope that understanding them better will help you navigate things more smoothly.

I’d love to know your thoughts and ideas for other videos!

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About the author

Peter Sorgenfrei built 6 companies over 15 years. In February 2020 he burned out completely, and he rebuilt from there. Since then he has coached 70 founders and CEOs across 15 countries. His book, The Whole Human Leader, is published by Wiley.

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