Peter Sorgenfrei logo
Home
January 7, 2026

Not too fast

By · Founder and CEO coach · 70 founders and CEOs coached across 15 countries

I haven’t done one in a little while, but I used to love running races.

The energy, the camaraderie and the physical test I was putting myself through were all exhilarating.

As the gun went off, I inevitably saw a number of runners sprint off the line and I knew in my heart that they were going too fast.

More often than not, I would pass these “speed demons” at some point.

Why? Because I ran my OWN race, not anybody else’s. I went at the pace I knew would help me meet my goals.

There are many parallels to this in the business world. I’ve created a short video discussing the dangers of going too fast.

New for December: The December Homecoming. Ten weeks, one to one, for 3 founders who want to go into the new year rested and home for dinner. Applications close Friday 27 November.

The December Homecoming
About the author

Peter Sorgenfrei built 6 companies over 15 years. In February 2020 he burned out completely, and he rebuilt from there. Since then he has coached 70 founders and CEOs across 15 countries. His book, The Whole Human Leader, is published by Wiley.

Work with Peter
Contact

Get in touch

I'd love to hear from you. Tell me where you are, or book time straight into my calendar. If we speak, it's a working session, not a pitch. You'll answer three short questions when you book, so we start from something real.

Book a working sessionBooking me for a podcast?
Mail
ps@petersorgenfrei.com
Phone
+45 9360 0309
Newsletter
Get the weekly letter

Join 100,000+ leaders who read my work every week.

Social
LinkedIn · Instagram

Sorgenfrei ApS · Copenhagen, Denmark

✕

Booking me for a podcast?

Tell me about your show and I'll come back to you myself. Bio, photos, and clips are on the Media page.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.