March 19, 2026

My Favorite 4 Pieces of Advice to First-time Founders

By Peter Sorgenfrei · Founder and CEO coach · 70 founders and CEOs coached across 15 countries

How do you do it, how did you do it?

My favorite advice to first-time founders when they ask me how to succeed with their company includes dealing with the ups and downs, getting the word out, taking care of yourself, and learning to deal with conflict.

Bonus content: why you should think of yourself as Messi and not as a tank….

Give this week's video a watch, and let me know what I might be missing?

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About the author

Peter Sorgenfrei built 6 companies over 15 years. In February 2020 he burned out completely, and he rebuilt from there. Since then he has coached 70 founders and CEOs across 15 countries. His book, The Whole Human Leader, is published by Wiley.

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My Favorite 4 Pieces of Advice to First-time Founders

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