Lowering the barriers to funding

There are no shortage of hurdles when you’re starting a company.

But one of the largest - and most intimidating - is getting funding. The move from bootstrapping and friends & family to professional investors is a huge one.

It’s a journey filled with “no” in search of the elusive “yes.”

In this video, I detail the three key elements you need to have in place before going out and getting external funding. I also discuss how to deal with the inevitable frustration that happens and move on quickly.

As John Shaffer said: “Hurdles have taught me that if you work really, really hard at perfecting the little things in your life, the big picture will come together.”