I asked you what time it was... don't build me a watch

We’ve all been there. You ask a startup entrepreneur about what their business does, and ten minutes later, they’re still talking, and you still aren’t sure.

And it’s one thing if the person has you cornered in a room, but if you’re looking at their website, you’ll click away and move on to something else.

We have so little time to convey our ideas and visions, and we’re so overloaded with information hitting us from every angle.

Because of that, I’ve been working the last year to hone my skills in creating clear, succinct written communications.

Here are the three most important things I’ve learned:

✍️ Plan and organize your thoughts. Create an outline or a mental map of the main points you want to convey. This will help you stay focused and ensure that your writing flows logically.

✍️ Use simple and precise language. Avoid using overly complex words or jargon unless necessary for your specific audience. (here’s a simple fix - replace “utilize” with “use”)

✍️ Edit edit edit. It’s easy to fall in love with your first draft. Don’t. Look at your copy with a critical eye. Read it out loud. If you stumble when saying it, they will when they’re reading it.

And with that, I’ll keep this short; see you soon!

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