It’s not the deck.
It’s trust, belief, and your ability to deliver under pressure.
Ever wonder what’s really going through a VC’s head when you pitch?
In this week’s video, I break down the one thing that matters more than your business plan, your deck, or your projections:
You.
Because here’s the truth:
What Venture Capital Is Actually About
1. Your plan will change
The market shifts. Customer behavior evolves. No roadmap survives contact with reality.
2. Your projections won’t hold
Every number in your spreadsheet is a guess—until it’s not. Investors know this.
3. Your strategy will pivot—again and again
Great companies iterate. The best founders embrace that.
What They’re Really Investing In
→ Your conviction
Do you believe in this enough to keep going when it gets hard?
→ Your grit
Can you take hits, adapt, and stay in the game?
→ Your leadership
Can you rally a team? Stay calm in chaos? Lead through uncertainty?
So the next time you pitch?
Don’t just explain the business.
Show them who you are.
Lead with:
Why this matters to you
What drives you
Why you’re the person to make it happen
That’s what closes the deal.
Keep building,
Peter
