You can be moving fast and still be lost

You can be moving fast and still be lost.

We chase metrics, deadlines, and growth.

But forget to ask:
Are we heading in the right direction?

Speed without clarity is just expensive confusion.
Busyness without purpose is just sophisticated procrastination.

I've learned this the hard way:

- Racing toward the wrong goal (scaling a product nobody wanted)
- Mistaking motion for progress (100 meetings, zero decisions)
- Building faster paths to nowhere (automating the wrong processes)

I once led a team that hit every sprint goal for 6 months.
Revenue was up. Metrics were green.

But we were solving the wrong problem.

True success isn't about velocity.
It's about visibility.

Ask yourself:

1. What destination actually matters?
2. Why this path?
3. Who are we serving?

Sometimes the most productive thing you can do is stop.

Reassess.
Realign.

Here's what worked for me:

1. Monthly "slow down" sessions - no metrics, just honest conversations
2. Asking customers about their struggles, not our solutions
3. Measuring impact, not just output

Because being lost at light speed
...is still being lost.

What signals are you ignoring while racing forward?

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