I get ghosted
I get ghosted.
It stings.
After perfect discovery calls.
Shared excitement.
Clear ROI
Silence.
No reply.
No booking.
No "thanks, but no."
Just... void.
You'd think building six companies and coaching 53+ founders across three continents would shield me from this.
It doesn't.
It's not about credentials.
It's about neuroscience.
Your brain runs this equation every time it sees an opportunity:
Trust = Can I see myself winning? × Is it worth it? What could I lose?
Simple math. Complex emotions.
Watch what happens:
When I say: "I coach founders on leadership, performance, and growth":
Brain freezes
Too vague. Too many doors. Too much room for doubt.
But when I say: "I help founders who are quietly burning out. Who've lost their spark, their sleep, and their north star."
Brain lights up
Specific. Real. Personal.
That's the difference between:
"Sounds good, I'll think about it" (ghosting incoming)
and
"This is exactly what I need" (action time)
Trust isn't a one-time achievement.
It's earned in moments of specific, honest connection.
For the founders reading this who are hovering in that "maybe" space:
Your hesitation isn't a weakness.
It's your brain doing its job.
But here's what I know after 15+ years:
The costs of staying stuck are higher than the risk of reaching out.
So DM me.
Let's start small.
No pressure. No pitches.
We can talk about what's going on in your life.
P.S.
The founders who once ghosted me?
Some became my best clients.
Because timing matters.
When you're ready.
You're ready.


