Action Breeds Clarity
The hard truth about decision paralysis:
Most founders don’t have a thinking problem.
They have a deciding problem.
You’ve probably seen this before:
- Blocked calendar time
- Detailed research
- Decision frameworks
- “Strategic thinking days”
And yet, the big decisions still linger.
Not because you can’t decide.
But because you’re trapped in the analysis loop.
1. You're solving the wrong problem
You can spend hours evaluating a candidate.
Check every reference. Gather every data point.
Map out every possible outcome.
And still walk away without a decision.
Why?
Because you’re not solving a thinking problem.
You’re managing a system failure.
- That extra research “just to be sure”?
- That one more stakeholder you need to hear from?
- That extra night to sleep on it?
These aren’t signs of intellectual diligence.
They’re signs of decision avoidance.
2. Build decision systems, not thought spirals
What changed everything for me wasn’t more clarity.
It was more structure.
Here’s the playbook:
- Set Decision Architecture First
- Define core criteria before the options show up
- List acceptable trade-offs
- Clarify what “good enough” actually looks like
- Create Decision Deadlines
- Not “think about it” timelines
- Real choose-and-move moments
- Follow the 80/20 Rule
- 20% of the time gathering intel
- 80% of the time actually deciding
3. Clarity comes from action
The most powerful leaders I work with don’t say:
“Let me think about it.”
They say:
“We’re going with option B. Let’s move.”
When you remove the decision deadline,
you remove the possibility of progress.
If your big choices feel stuck right now,
stop adding more thinking time.
Start adding decision architecture.
Ask yourself:
What’s the one decision you’ve been avoiding that simply needs a deadline?
That’s the next move

